MAC Cosmetics will team up with the famous singer Rihanna to create a series of 4 new makeup collections called MAC RiRi Hearts which will be launched throughout 2013 as spring, summer, fall and holiday collections.
The first product to be launched will be RiRi Woo a perfect red lipstick inspired by Ruby Woo and will be sold on May 4 and 5 at Rihanna concerts at the Barclays Center in Brooklyn and also online @maccosmetics.com. If you go to the concert you have a chance to see the entire makeup line as MAC will open a pop-up shop so you can also be among the first ones to purchase the new product.
Working with MAC, it’s difficult to get a red lipstick that beats Ruby Woo, because it works on every skin tone. I had so many different samples to choose from and so many different colors underneath — blue, yellow, orange and pink bases. And I got to pick one that worked, and I tried it on all my friends to make sure it worked on all of our skin tones. – said Rihanna
“When you think of makeup, the brand that pops into your mind — for something legit — is MAC,” said the singer, who was dressed in a black, strappy, curve-hugging dress of her own design and matching Manolo Blahnik heels during an exclusive interview with WWD. “Whatever color you want, it’s like ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.”
MAC RiRi Woo Lipstick – 4/5 May @maccosmetics.com and at Rihanna concerts
MAC RiRi Hearts Summer 2013 Collection – 3 June 2013 exclusively online @maccosmetics.com and other countries websites
MAC RiRi Hearts Fall 2013 Collection – TBA
MAC RiRi Hearts Holiday 2013 Collection – TBA
Are you curious to know what products are featured in each collection? Find out after the cut.
MAC Summer 2013 RiRi Hearts Collection
This collection will be sold online @maccosmetics.com and will feature two additional lipsticks, a Lustre Drops shade and a new Powder Blush Duo.
MAC Fall 2013 RiRi Hearts Collection
Will be available online and will include four new lipstick shades, a RiRi Woo Lipglass in a more pigmented version, two multishade Eyeshadow Palettes (see photo) and False Lashes.
MAC Holiday 2013 RiRi Hearts Collection
Available on the counters in the end of fall 2013 this collection will include another 10 new items such as nail polish, additional lipstick shades and a makeup bag.
Enjoy more photos…