Smashbox Cover Shot Eye Palettes Spring 2017

Hello beauties!

Smashbox launches at the beginning of spring 2017 a brand new line of Cover Shot Eye Palettes. There will be seven variations and plenty colors to choose from, so you will combinations from the brightest and boldest colors to the nudest and darkest. 🙂


Cover Shot: Eye Palettes swipe on highly pigmented, beyond blendable color for endless eye looks. Smashbox popped in two bigger base shades so you won’t run out of basics before you’ve used all the high-impact accent colors. You’ll be obsessed with the velvety, wearable quality of these shadows—not to mention the hot new eye looks they inspire.


U.S. Launch Date – Spring 2017 at Sephora Exclusive Continue Reading

Guerlain Shalimar Souffle de Parfum 2016

Hello pretties!

Guerlain launched this year Shalimar Souffle de Parfum, a new oriental fragrance to be joining the legendary fragrance line of Guerlain Shalimar.



Japan Launch Date – 1 December 2016 Continue Reading

Givenchy Spring 2017 Prisme Blush

Hello pretties!

For spring 2017, Givenchy is launches Le Prisme Blush in a new formulation of two shades, a totally new change and interpretation of the classical Prisme Blush with the four colors. They kept the black, sleek compact packaging and the mini size blush brush and if you look closer you can actually see that there are still four squares inside the compact but now they are only two blush shades.



International Launch Date – February 2017 Continue Reading

Marc Jacobs Beauty Spring 2017 Le Marc Liquid Lip Creme

Hello pretties!

I knew about the launch of Marc Jacobs Beauty new Le Marc Liquid Lip Creme line for a while now and I admit I was super excited about these new lip products. If you are anxious for this launch you can check out swatches of Le Marc Liquid Lip Creme on my Instagram profile as I’ve already posted a couple of photos over the past week.


Lasting wear meets hydration for a completely new liquid lipstick sensation with Le Marc Liquid Lip Crème. The indulgent creaminess this lipstick is now available in a luxurious liquid formula that glides onto lips so that they stay looking plump and full all day long. Formulated with Brazilian cupuaçu butter and collagen, the rich, creamy texture always feels cushiony, and lips never appear lined or cracked. Featuring a range of bold nudes and a delicate vanilla scent, each stroke of the velvety doe-foot applicator delivers unexpected, full, nude coverage with a subtle, satin sheen.


U.S. Launch Date – December 2016 at Sephora Continue Reading

Urban Decay Holiday 2016 Full Frontal Reloaded Vice Lipstick Set

Hello babes!

Urban Decay presents for holiday 2016, Full Frontal Reloaded Vice Lipstick set featuring five colorful lipstick shades and the multi purpose Ultimate Ozone primer pencil. My addiction for Urban Decay Vice Lipsticks is already known to you so if this set hits Romanian counters as well, I’ll be buying it as I have none of these shades in my collection.



U.S. Launch Date – Now at Sephora, ULTA, Nordstrom, Macy’s and Continue Reading

Make Up For Ever Spring 2017 Artistic Acrylip

Hello pretties!

Make Up For Ever launches in spring 2017 the new Artistic Acrylip line with bright, super pigmented and stunning lip colors. Looks like these new babies will be limited edition so we need to hurry in purchasing our favorite shades before they will be sold out. I’m aiming those hot pinks and purples. How about you? 🙂


The Artist Acrylip is a versatile lip formula inspired by the high pigment of acrylic paint. The stunning colors glide on with the ease of a gloss and the wear time of a lipstick. Ranging from a soft wash of color to an intensely layered look, the non-sticky, non-drying formula feels completely weightless for optimal comfort. The innovative cushion applicator delivers 10 captivating shades with precision.


U.S. Launch Date – Spring 2017 at Sephora Continue Reading

Giorgio Armani Mania Lip Magnet Review, Swatches, Photos

Hello pretties!

I admit that sometimes I embrace trends just for the sake of blogging…I mean there are products that I know I won’t use but I buy them anyway because I’m a beauty blogger and I need to test and review them so I can have an opinion on their performance. I kinda of said that matte lip products are not my thing, not because I don’t like the matte finish but the dryness sensation and look of the lips is killing me. With Giorgio Armani Lip Magnets (info, prom photos) I had a feeling that things will be different so I was quite anxious for the collection to launch in London so I can get my hands on a couple of shades. I knew the Armani Lip Magnets will hit Romanian counters as well but I couldn’t wait another month to try them on so I had a friend who purchased a few shades for me from London.


Where to buy:

Romania – Now exclusively at Douglas Baneasa Shopping Center

U.S. – Now at Sephora

UK – Now at Selfridges

Giorgio Armani Mania (502) Lip Magnet (ÂŁ27.00 / $38.00 / 163.00 Lei for 3.9 ml / 0.13 fl oz) is officially described as a baby pink. It’s a bright baby pink with blue undertones and a soft matte finish. It’s just my kind of pink color, one that I’m joyfully using during the day or for a casual look. Continue Reading

Discovering Numeric Proof Makeup Products

Hello beauties!

I’m happy to finally introduce Numeric Proof as a new brand on Chicprofile! I’ve known about this brand for a couple of years now but it is only recently that I’ve began to use their products and get more familiarized with what they are offering and especially how to use them correctly. Thanks to my friend and makeup artist Marian Tanase I’ve entered the beautiful world of Numeric Proof products and find out not only that we are talking about a french makeup brand created after two years of rigorous research but also that is a brand which offers products for professional high definition makeup. After long hours of talking about Numeric Proof makeup I understood why they are considered one of the most professional makeup brands out there and why it’s so important to know how to use the products correctly.


Where to buy:

Romania – Now

U.S. – Now at

France – Now at

UK – Now

International – (you can find here the availability for each country + online shops) Continue Reading