Essence New In Town Collection Spring 2014

Hello sweeties!

Essence launches New In Town Spring 2014 Collection starting next month and all the products included in this new trend edition will join the permanent range and will be available at every Essence counter.


News in town! The new trend edition “new in town” by essence is here to welcome the long-awaited spring in February 2014. No matter whether you like to enjoy the first rays of sun in the park, you’re attending the opening of a hip boutique or heading out on a night on the town – true trend setters like to look perfectly styled at all times. With the latest beauty pieces, you’re sure to make a statement as you roam the streets of your favorite city: eyeshadow palettes in soft nude and candy shades, a waterproof gel eye pencil, a curly volume mascara, longlasting lipglosses in matt or with a mirror-shine, a cool blush with color gradiation and nail polishes with various trendy effects!


International Launch Date – February 2014

Romania Launch Date – March 2014 at Douglas, Auchan and private beauty shops

Essence New In Town Collection Spring 2014

All About Eyeshadow Palettes – New – €3.49

All about… beautiful eyes in the city are guaranteed with the new eyeshadow palettes with six perfectly aligned colors each. Under the motto “all about…”, you have a choice of the following combinations: all about nude unites natural beige-brown shades while all about candies combines soft pastels. The powdery textures of the eyeshadows have shimmering, matt and metallic effects – for an infinite amount of looks. Just as diverse and trendy as the hippest cities around the world!


  • 01 Nude
  • 02 Candies

Eyeliner Pen Waterproof – New – €2.79

Back to black: accurate eyeliner styles are now super easy to create thanks to the the smudge and waterproof eyeliner pen with a felt-tip. Waterproof without a stain effect, it can withstand rain showers no matter where your travel destination is. For intensive eyeliner looks in urban black.

  • 01 Black

Get Big! Lashes Volume Curl Mascara – New – €2.29

Curly lashes! The popular “get BIG! lashes” range is gaining a new mascara! The large, curved fiber brush provides maximum volume, a beautiful curl and adds density to your lashes. The black texture ensures an intensive look. Opthalmologically tested.

Longlasting Lip Gloss – New – €2.29

Shiny vs. matt! A brilliant mirror-shine or a velvety-matt finish – the popular XXXL lipgloss range is being enhanced with these two effects. The pink lipgloss offers rich color and an ultra-shiny finish while the rose version provides your lips with fashionable matt results. Both lipglosses create a longlasting look and can survive any sightseeing tour.

  • 03 Very Berry
  • 04 I Love Pink
  • 05 Velvet Rose

XXXL Shine Lip Gloss – €1.79

Trend in town – now in a new design and with a new applicator! These wonderfully shiny lipglosses are now available in iridescent pink and shimmering hibiscus. The new applicator pampers your lips, as it’s even softer than before. At the same time, it allows an accurate, simple application and thanks to the reservoir, it dispenses just the right amount of texture. Your lips will look beautifully groomed with amazing shine and fresh color. Simply irresistible!

  • 26 Twinkle, Twinkle (New)
  • 28 Pretty in Hibiscus! (New)

Blush Up! Powder Blush – New – €3.49

Colorful city. The hair and fashion trend is finally reaching make-up, too! essence is adding a cool and unique blush with a color gradient to the beauty bags of all global girls. The silky, semi-translucent texture with subtle coverage gives your cheeks a gorgeous, fresh look. And the pink to orange color gradient is sure to put you in the mood for springtime!

  • 10 Heat Wave

Effect Nail Polish – New – €1.79

Discover electrifying effects! Exciting effects like sparkling sugar, glitter or holographic jewels and a jeans-effect combined with colors like pink, white or blue conjure-up unique nail styles. The nail polishes offer great coverage so they are super-easy to apply and create a 3D wowmanicure you can touch! This megatrend isn’t just for the big cities!

  • 02 baby, you´re a firework
  • 03 glitz & glam
  • 07 blue-jeaned
  • 12 bejeweled

Enjoy more photos…





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    • I’m also excited about this collection and knowing these products will enter the permanent range makes me even happier. 🙂

  1. On your blog I read also the real news in beauty :). It is better than the beauty magazines online.

    • Thank you so much Ana-Maria! 🙂 It’s music for my ears when visitors say such nice things. I just love to share news, sneak peek and previews about the upcoming collections from all over the world. 🙂

    • I guess this collection is really suitable for those with very light skin. I’m in the same category so it will surely be nice to check out these products in person as the colors are really easy on the eye. 🙂

  2. Yes it can be very nice for people with light skin, and original for the other. i never try it!! I m a little bit “affraid” lol :p

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