Essence New In Town Fall 2012 Collection – Info, Photos & Prices

Hello sweeties!

Get ready for the city! London, Paris, New York or Tokyo – exciting and extraordinary cities that offer maximum diversity in terms of fashion and trends! The Essence Trend Edition New in Town whisks all trend setters and fashionistas away to the most metropolitan cities of the world – where creativity knows no limits and the coolest looks of tomorrow are born. The hip products in this trend edition spread a vibrant feeling of big city flair  and create a unique look! Skyscraper styles or hip neighborhood trends – life has its own rules for stylish city girls!


International Launch Date – August 2012. As from fall 2012 the products will be included in Essence standard range.

Meet the entire collection right after the jump.

Essence New in Town Fall 2012 Collection

Stay All Day Longlasting Eyeshadow – €2.79

Applied once, it stays and stays and stays…! The highly-pigmented colors of the stay all day longlasting eye shadows give your eye make-up an exciting touch with metallic effects – in a choice of pink and purple. The creamy texture is extremely colorfast and won’t settle in the crease of your eyelid.

  • 08 The Magic Must Go On
  • 09 For Fairies

Super Fine Eyeliner Pen – €2.49

Los Angeles or Hong Kong? This super fine eyeliner is riding on the trend-waves straight out of the USA and Asia! It has a particularly slim felt-tip applicator ideal for creating fine, subtle eyeliner looks as well as extravagant and dramatic styles.

Multi Action Mascara – €2.49

Urban lashes please! The multi action mascara is a true all-round talent! It ensures more volume, length and curve with each application. Expressive lashes for spectacular looks and a guaranteed wow-effect!

Multi Action Blackest Black Mascara – €2.49

The multi-talent amongst our mascaras is now darker than ever before! Its special brush and the texture with carbon black pigments ensure more volume, more length and more curve for deepest black lashes! The
must-have for dramatic eyes!

Kiss Care Love Lipbalm – €1.29

Kiss and care in the city! The gentle texture of the lip balm is moisturizing and pampering thanks to its premium castor oil ingredients. The highlight: these lip balms have a refreshing fruity taste and guarantee a natural city look with their subtle color.

  • 01 Fruit Crush
  • 02 Purple Berries
  • 03 Fruitylicious

Nail Polish – €1.59

Color your town! Nails with cool nail polish are all the rage in the metropoles of the world. The new XXXL brush ensures a smooth, simple and even faster application of our nail polish – for trendy nails with just one stroke of the brush! It is also extremely fast-drying, long-lasting and has a high-gloss finish.

  • 108 Ultimate Pink
  • 131 Ballerina’s Charm
  • 133 Oh My Glitter!
  • 142 Grey-t To Be Here!
  • 143 I’m the Boss

Enjoy more photos…

If you would like to use this information and photos on your website or blog, please link back to this post!


    • Hi Jeanine! Feel free to borrow any photos or info from my blog as long as you mention my blog as a source and link back to the article. Thank you!

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