Estee Lauder launches next week the New Perfectionist [CP + R] Line Smoother Wrinkle Lifting/ Firming Serum dedicate to women who are looking for an effective product that will prevent and repair serious lines and wrinkles. The new serum is the perfect portable “touch up” for fine lines around the eye area and on the face. The lightweight, gentle formula smoothes on and absorbs easily, is fragrance free and is safe for use around all around the face and eye area including the eye lid. Dermatologist, ophthalmologist and acne tested, it is appropriate for all ethnicities and all skin types.
Embracing the philosophy “Every Woman Can Be Beautiful,” in 2012 Estée Lauder launched Perfectionist [CP+R] Wrinkle Lifting/Firming Serum with breakthrough CPR-75 Technology to help women correct, prevent and repair the look of serious lines and wrinkles. Now, Estée Lauder brings the serum’s supercharged power to NEW Perfectionist [CP+R] Line Smoother, a touch-on treatment for fine lines on the face and around the eye area to help instantly reduce the look of lines. Featuring a convenient, flexible tip applicator, the line smoother is easy to control and allows for targeted application, creating ultra-perfection with just a touch. NEW Innovative Photonic Optics immediately transform skin with a virtual blurring effect, while breakthrough CPR-75 Technology supercharges skin’s natural energy and doubles skin’s collagen-building power in one week1. Amplifying skin’s own line-fighting potential, over time Perfectionist [CP+R] Line Smoother helps dramatically diminish lines, crepiness and uneven texture. Ultra-smoothing, the comfortable soufflé texture glides on and absorbs easily. Skin is left looking fresh and flawless and feeling soothed and hydrated.
International Launch Date – beginning April 2013 at Estée Lauder counters, online @esteelauder.com and major international airports
Find out more right after the break.
Estee Lauder NEW Perfectionist [CP + R] Line Smoother – Permanent – $62.00
Perfectionist [CP+R] Line Smoother includes powerful technologies and ingredients that work to supercharge skin for a less lined, youthful look and help fight the future appearance of lines and wrinkles:
- NEW Innovative Photonic Optics – a blend of advanced soft-focus optics and ultra-fine photonic pearls invisibly neutralizes shadows and creases to create a virtual “air-brush” effect. Instantly, fine facial lines and lines in the delicate eye area appear visibly smoother and brighter.
- CPR-75 Technology – a dual-action, advanced amino acid and protein complex that helps supercharge skin’s natural energy potential, promoting optimal repair. The groundbreaking technology fuels the rebuilding of skin’s natural support structure to help address the look of lines and wrinkles and loss of firmness.
- Wrinkle Lift Restructuring Peptides™ – a blend of peptides, proteins and amino acids that in vitro testing shows rapidly begins to amplify skin’s collagen and elastin production.
- Instantly, the look of lines and wrinkles is reduced and skin appears fresher and younger.
- Fine lines, shadows and creases are blurred and smoothed for a brighter, more lineless look.
- When used around the eye, an enhanced blend of anti-irritants calms and soothes the delicate area. Crow’s feet are also smoothed for a brighter, fresher look.
- In just 2 hours, Wrinkle Lift Restructuring Peptides™ kick-start natural collagen production2, beginning the repair of the look of wrinkles from within, for younger looking skin.
- In vitro testing shows CPR-75 Technology doubles skin’s collagen-building power by fueling the rebuilding of skin’s natural, youthful support structure.
- Skin’s barrier fortified for ultimate smoothness and resistance to lines.
- In clinical testing, 96% of women showed a significant reduction in the look of life’s lines and wrinkles.
- Skin reaches its full potential, reclaiming a radiantly smooth, perfected appearance with a visible reduction in lines.
- Age spots and discoloration are visibly reduced.