Estee Lauder Spring Summer 2013 Pure Color Cello Shots Collection – Official Info & Photos

Hello sweeties!

Estee Lauder announces new products for the upcoming season all featured in the new upcoming Spring Summer 2013 Pure Color Cello Shots Collection which includes new products for cheeks and lips.

This season, I’ve been working a lot with what I call “acqua color”. It’s a gentle, watery look with just a touch of bright, vibrant color. – Tom Pecheux, Creative Makeup Director, Estée Lauder

Estee-Lauder-Summer-2013-Pure-Color-Cello-Shots-Collection

This Spring, discover a new way to play with color – introducing NEW Pure Color Cello Shots. This collection of soft gels and water-light finishes by Estée Lauder and Creative Makeup Director for Estée Lauder, Tom Pecheux, washes lips and illuminates cheeks with a subtle glow of fresh color for a look of radiant, effervescent beauty. Inviting women to mix and match fresh hues with fun innovative formulas, NEW Pure Color Cello Shots includes NEW Pure Color Cheek Rush to flush cheeks with a sheer stain, as well as NEW Limited Edition Pure Color Sheer Rush Lipshine and Limited Edition Pure Color Sheer Rush Gloss which wash lips in a pop of crystalline color to complete the look. Through revolutionary, watery gel finishes, this playful array of bright, fluid tones surprises and delights the senses with long lasting, lightweight and comfortable wear.

Estee-Lauder-Summer-2013-Pure-Color-Cheek-Rush-Collection-Promo1

Availability

International Launch Date – beginning April 2013 at Estée Lauder counters (Sephora, Macy’s, Nordstrom, Douglas, Marionnaud, Saks Fifth Avenue) and online @esteelauder.com

Meet the new collection right after the break.

Estee Lauder SS 2013 Pure Color Cello Shots Collection

Pure Color Cheek Rush – New & Permanent – $28.00

Designed to brighten and excite, NEW Pure Color Cheek Rush is a lightweight, innovative, transparent gel that provides cheeks with a pop of sheer, juicy color for a fresh-faced look. Its sensational water-based formula is cool to the touch and leaves cheeks feeling hydrated through an infusion of natural extracts and moisturizing ingredients. Tip: For a “just pinched” look, quickly blend a tiny drop of this silky liquid-gel in a circular motion on to the apples of cheeks. Oil-free and non-acnegenic as well as dermatologist and ophthalmologist-tested NEW Pure Color Cheek Rush is packaged in a new, shade-matched, high-gloss finish pump bottle with a silkscreened golden collar and Estée Lauder logo.

  • Hot Fuse
  • Pink Patent
  • X-Pose Rose
  • Techno Jam

Pure Color Sheer Rush LipShine – New & Limited Edition – $26.00

The lightweight, innovative transparent jelly in Pure Color Sheer Rush Lipshine glides onto lips and envelopes them in sheer, wet, transparent shiny color. Incorporating a balmy texture, this new revolutionary formula provides a unique, gel appearance with fresh, translucent color for smooth glass-like reflections. NEW Pure Color Sheer Rush Lipshine is packaged in a new, shade-matched, Slimline lipstick case stamped with a foil Estée Lauder logo and features a slant tip for easy application to lips.

  • Hot Fuse
  • Pink Patent
  • X-Pose Rose
  • Techno Jam
  • Poppy Shock
  • Plexi Pink

Pure Color Sheer Rush Gloss – Limited Edition – $24.00

Another option for a succulent, “just-bitten” look is Pure Color Sheer Rush Gloss, which saturates lips in a high shine finish. Created in a unique gellified water light system, this ultra-light gloss provides a sheer wash of wet color and glamorous shine to lips. The innovative gloss base in Pure Color Sheer Rush Gloss has film-forming co-polymers submerged in emollient esters to provide a cushion like feel on the lips and water light high shine polymers that amplify its luminous finish.

  • Hot Fuse
  • Pink Patent
  • X-Pose Rose
  • Techno Jam
  • Poppy Shock
  • Plexi Pink

Enjoy more photos…

Estee-Lauder-Summer-2013-Pure-Color-Cheek-Rush-Collection

Estee-Lauder-Summer-2013-Pure-Color-Cheek-Rush-Collection-Promo

Estee-Lauder-Summer-2013-Pure-Color-Cello-Shots-Collection-Preview

If you would like to use this information and photos on your website or blog, please link back to this post!

4 Comments

    • I don’t want to say anything as it’s obvious that my article has been published 2 months earlier but some bloggers may receive the press release months after the news was already posted on some blogs.

  1. This is a lovely post but I was rather surprised to stumble across it as I searched for info on this new range by Estee Lauder as so much of it rang a bell with me.
    I dont know who has copied who but I find it rather sad that people cant put things in their own words.

    • I published this article 2 months before you when I received the press release. I don’t know what you meant by “I don’t know who has copied who” because these are the official info and it’s only normal to write them as they are and put as less as possible from my side. I will share my personal opinions and thoughts in my previews or reviews.

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