MAC In the Groove Makeup Collection for Summer 2010 – Official Information + Photos

Hi everyone,

It’s been a while since my last post, I know and I’m sorry but I’ve been in vacation for about 2 weeks now and I haven’t got the time to post any articles.

I just want to make a quick post about MAC In The Groove collection for Summer 2010 since I’ve got the official information from MAC a few days ago.

Every once in a while don’t you just want to let go, feel the flow, and get in the groove??

Start with a little ’70s Batik, add some ’80s Neo-Mod Tie-Dye fun, some Marrakech mystique, and you’re feeling groovy!  A modern, flowing and fabulous way with bold, kaleidoscopic colour combined with boho charm and up-to-the minute catwalk style.

Nine new Mineralize Eye Shadows, six Cremesheen Lipsticks, six Cremesheen Glass, four Mineralize Skinfinish Powders, and five new Mineralize Blush Duos. Shadows are matte, sans glitter and in the trio format. Creamy lips play perfectly off Mineralize satin-smooth eyes. Turn on and groove out!


U.S. Launch Date: July 8th, 2010 at all MAC locations
International Launch Date: July 2010 at all MAC locations

Lipstick ($14.00 U.S. / $16.50 CDN)

  • Call My Bluff – Mid-tone creamy coffee (Cremesheen) (Limited Edition)
  • Jazzed – Bright coral pink (Cremesheen) (Limited Edition)
  • Creme de Nude – Pale muted peach beige (Cremesheen) (Permanent)
  • I Like It Like That – Deep Blue pink (Cremesheen) (Limited Edition)
  • All Styled Up – Bright yellow pink (Cremesheen) (Limited Edition)
  • Go For It – Mid-tone blue purple (Cremesheen) (Limited Edition)

Cremesheen Glass ($18.00 U.S. / $21.50 CDN)

  • On the Scene – Light Coral beige (Limited Edition)
  • You’ve Got It – Mid-tone silver grey (Limited Edition)
  • Going Casual – Sheer lilac (Limited Edition)
  • Fashion Whim – Light Beige (Limited Edition)
  • Right Image – Mid-tone blue pink (Limited Edition)
  • Chillin’ – Light white blue (Limited Edition)

Mineralize Eye Shadow (Trio) ($19.50 U.S. / $23.50 CDN)

  • Love to Love – Satin beige/Pearly Bronze/Satin Brown (Limited Edition)
  • In the Groove – Satin green/Pearly burgundy/Satin coral (Limited Edition)
  • Making It Easy – Satin red brown/Pearly beige rose/Satin dark beige (Limited Edition)
  • Togetherness – Satin lavender/Pearly purple/Satin grey (Limited Edition)
  • Style Influencer – Satin silver/Pearly deep blue/Satin deep mauve brown (Limited Edition)
  • Soften the Mood – Satin light brown/Pearly rose/Satin light blue (Limited Edition)
  • Fresh & Easy – Satin pink/Pearly burgundy/Satin grey (Limited Edition)
  • Calm, Cool, & Collected – Satin deep green/Pearly green/Satin beige (Limited Edition)
  • Blue My Mind – Satin light blue/Pearly deep teal/Satin black (Limited Edition)

Powerpoint Eye Pencil ($14.50 U.S. / $17.50 CDN)

  • Stubborn Brown – Deep Rich Brown (Permanent)
  • Permaplum – Deep plum with pink shimmer (Permanent)
  • Navy Stain – Royal blue with shimmer (Permanent)

Zoomlash ($13.00 U.S. / $15.50 CDN)

  • Zoomblack – Rich Black (Permanent)

Mineralized Skinfinish ($28.00 U.S. / $33.50 CDN)

  • By Candlelight – Golden pink (Frost) (Limited Edition) (Repromote)
  • Stereo Rose – Coral with golden/bronze shimmering nuances (Frost) (Limited Edition) (Repromote)
  • Comfort – Golden bronze (Frost) (Limited Edition) (Repromote)
  • Petticoat – Pale rose with gold and amber veining (Frost) (Limited Edition) (Repromote)

Mineralize Blush (Duo) ($23.00 U.S. / $27.50 CDN)

  • Happy Together – Satin caramel/Pearly beige (Limited Edition)
  • A Little Bit of Sunshine – Satin light brown/Pearly beige (Limited Edition)
  • Hang Loose – Satin bright pink/Pearly lavender (Limited Edition)
  • Band of Roses – Satin blue pink/Pearly light plum (Limited Edition)
  • New Vibe – Satin deep rose/Pearly bronze (Limited Edition)

Brush ($42.00 U.S. / $50.50 CDN)

  • 187 Brush A large full circular brush used for lightweight application and blending of face powder or pigments. Use to create soft layers or add textures. Made from a soft blend of goat and synthetic fibres.

If you would like to use this information and photos on your website or blog, please link back to this post!


    • Hi dear! I just returned today from my vacation where I also did some shopping and I’ve purchased a few MAC products since MAC is not available in my country. I really don’t know what to say about this collection, I wasn’t to impressed by MAC 🙂

  1. Oh this is pretty! Although I don’t want to get too excited over any collection since I was hyped over Liberty of London and we didn’t get it here. Thanks for sharing!
    How did your vacay go? I hope well! XO
    .-= Marce´s last blog post: =-.

    • Hi Marce! Thanks for stopping by again. I just returned today from my vacation. It was great, I took this vacation mostly to shop for makeup products that are not available in my country so I’ve bought a lot of stuff. Unfortunately I didn’t see either Liberty of London collection and I was really disappointed.

    • Hi Gio! Thank you so much, I really enjoyed this vacation but unfortunately I’m behind with my articles and new collection since I haven’t had the time to post anything during these weeks. 🙂

  2. Wow, everything looks so pretty! I haven’t purchased anything from the to the beach collection and I’m definitely looking forward to this one! Thanks so much for this lovely post, definitely makes it easier to decide what I’ll get from this collection! 🙂
    .-= Ebru´s last blog post: Beautiful Blogger Award =-.

    • Hi Ebru! I’ve bought only a few products from MAC To The Beach (review soon) but I can’t say I was fascinated with those teals and blues. I’ve got only a lip liner, lipstick, lip gloss, Bronzing Spray and Lustre Drops. I didn’t like the colors of the eyeshadows :(.

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