Max Factor Colour Effect Makeup Collection for Summer 2010

Hi everyone,

Lately I’ve been posting more and more about summer 2010 makeup collection. Max Factor is introducing New Max Colour Effect  summer collection.

Just by looking at this promo photo you can tell the collection is full of bright joyful colors, just the right colors to create a bold and bright summer makeup. Eyeshadow trios in so many colors are ready to please every taste, lipglosses with non-stick formulas and Dip in eye Shadows ready to deliver a vibrant flash of color are some of the products included in this collection. 🙂

Max Colour Effect collection will be available in store nationwide from June 2010.

Max Factor takes bold new steps in colour: Introducing new Max Colour Effect; Max Factor’s boldest and most colorful collection of eye shadows, lip glosses and nail polishes! With flashes of colour emerging as the hottest and most rebellious way to wear make-up, this bold and brilliant collection brings a colourful splash of inspiration to everyday looks. Inspired by backstage make up professionals, the Max Colour Effect collection makes creating vibrant looks easy with four exciting new products – Max Effect
Trio Eye Shadows, Max Effect Dip In Eye Shadows, Max Effect Gloss and Max Effect Mini Nail Polishes – available in a spectrum of shades.

With a huge 38 bright and beautiful products in the collection, Max Colour Effect is Max Factor’s biggest ever launch of a new range.
Max Factor’s make up artist Caroline Barnes says, “Max Colour Effect is Max Factor’s boldest collection of colours. All shades are strikingly beautiful and offer endless possibilities to push the boundaries and recreate colourful looks everyday. In addition, the range has been designed for ease of use so experimenting with colour is now simple.”

More photos and products’ details after the jump…

Max Effect Trio Eye Shadows – £6.49

Max Effect Trio Eye Shadow features a spectrum of three beautiful colours in one palette, all expertly selected to provide contrast whilst at the same time blending together easily. These striking shadows contain a dry to wet formula – applied dry to create subtle colour, applied wet to create a dramatic colour impact. Max Effect Trio Eye Shadows are available in 6 colour palettes including Over the Ocean – a blend of steely grey, deep sea and sky blue shades – and Sweet Pink – a pretty mix of popping pinks and dusky purples.

Max Effect Dip In eye shadows – £5.99

Max Effect Dip In Eye Shadow contains a precision sponge-tipped applicator which is ideal for applying its loose eye shadow powder, and is perfect for delivering a vibrant flash of colour with its high pearl and colour pigments. Max Effect Dip In Eye Shadow is available in 8 colours ranging from Silver Lounge to Moody Blue.

Max Effect Gloss – £4.99

Max Effect Lip Gloss is available in range of luscious flavours from fresh zesty orange to sumptuous coco bean, and each comes in a squeezable tube for ease of application. The non-sticky formula glides smoothly over lips and gives dazzling shine. Available in a range of 12 beautiful shades including Rubylicious and Pink Impetuous.

Max Effect Mini Nail Polishes – £3.49

Max Effect Mini Nail Polish has a long-lasting and chip resistant formula – and is available in 12 new stunning shades to match your mood or any occasion, from Diva Violet if you want to be on trend for summer, to Red Carpet Glam, the perfect colour to glam up your look.

If you would like to use this information and photos on your website or blog, please link back to this post!


  1. I love colorful and bright makeup and I’m also a Max Factor fan so this collection is like a dream come true for me. I can’t wait to try the orange/green/yellow eyeshadow trio, the colors look beautiful. The glosses look interesting too, but I hope they won’t be too sheer.
    .-= gio´s last blog post: Sunday beauty reads, 21/03/10 =-.

    • Hi Gio! I just received today I package from Max Factor with some lipglosses so I will be reviewing these very soon and you can see the swatches.

  2. Ohhh! So bright! Love this, perfect for spring and summer. I thought Pat McGrath was Max Factor’s MUA? But I think she’s over at Cover Girl now. Anyway, both are doing great jobs!
    .-= Marce´s last blog post: FOTD – A Pop of Turquoise! =-.

    • You are right Marce, this is maybe one of the most colorful collection of spring/ summer 2010. There are so many shades to choose from that it will be almost impossible to not find a product that you like. 🙂

  3. WHERE do you find Max Factor makeup? That was the only brand I used until it suddenly disappeared!!!

    • Hi there! I don’t know where do you live, but in my country Max Factor can be found at drugstore or almost any beauty shop. 🙂 There is always the solution to buy online.

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