Max Factor Eye Brightening Tonal Black Volumising Mascara in Black Ruby – Review, Photos, Swatches

Hello sweeties!

Today I’m going to review one of Max Factor’s newest mascaras which hasn’t been launched yet internationally but thanks to Max Factor Romania I had the pleasure to test and review the entire collection of Max Factor Eye Brightening Tonal Black Volumising Mascara (info & photos).

At the moment the launch date and price are unknown but I believe it will be launched in summer 2012. The new mascara will be also available in Romania but you may wanna check out this post to find out if it will be available in your country.

Max Factor Eye Brightening Tonal Black Volumising Mascara in Black Ruby (7.2 ml / .24 fl oz) was received as a tester so I can’t comment the packaging in this review. You are welcome to check the promo photos to see the original packaging. Eye Brightening Tonal Black Volumising Mascara in Black Ruby specially created for green eyes because they contain a medium amount of melanin so to brighten and enhance the green they used red as green’s contrasting color.

The new mascara promises defined lashes and volume, whilst subtly enhancing and brightening the natural eye color. The formula has delicate reflective particles of very dark copper with plum undertones which catches the light and reflects it back into the eye as I move.

This is different from typical coloured mascaras and can not be compared because in this case my  lashes were still looking black (a softer black due to those dark copper plumy undertones) but the reflective colored particles were drawing attention towards my eye color and not to the lashes.

I admit I didn’t see a big changed while I was indoor but outdoor things are completely different since natural light makes the difference.

I applied two coats of Black Ruby and my lashes look longer and thicker but not with the volume I was expecting. My lashes look natural without being to fat or with that spider look. After the first coat you can notice subtle shimmery particles which stood on place for the entire 1o hours I worn this mascara. They didn’t disturb my sight (I know some shimmery mascaras can create problems) and the shimmer doesn’t fall off.

I wore this for 10 hours and I have no smudging or flaking issues to report, only fewer shimmery particles. It also held my curl and length for the entire time and they were not looking clumpy or less pigmented. The color didn’t fade at all.

It was a pleasure at the end of the day to see that this mascara can be removed so easily with micellar solution without needing a bi-phased makeup remover.

Enjoy more photos…

Max Factor Eye Brightening Tonal Black Volumising Mascara in Black Ruby – tester packaging

Black Ruby shade – no flash

Black Ruby shade – with flash

My lashes before and after two coats of mascara

Eye Brightening Tonal Black Volumising Mascara#Black Ruby – one coat

Eye Brightening Tonal Black Volumising Mascara#Black Ruby – one coat

Eye Brightening Tonal Black Volumising Mascara#Black Ruby – two coats

Eye Brightening Tonal Black Volumising Mascara#Black Ruby – 10 hours later

I hope you consider this review helpful. I’m waiting for your opinions about this new type of mascara or any questions you might have. 🙂

4 Comments

  1. Yes, i think it’s a helpful Eye Brightening Tonal Black Volumising Mascara in Black Rubi. it’s a new product for me which i have not use before but now i want to use it. Thanks for important information and photos.

  2. This review was so helpful! was considering buying this product for a few days now but was unsure. I’m off to buy it tomorrow now! So thanks for making my decision for me x

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge