Max Factor launches Summer 2013 Wild Collection with the new Wild Mega Volume Mascara as the centerpiece. The line also features new single long lasting eyeshadows with a formula that can be applied wet or dry.
International Launch Date – July 2013 at Sephora, Douglas and @boots.com
Romania Launch Date – Now at Sephora, Douglas, BB Collection, DM, Auchan, Carrefour
Discover the entire collection right after the jump.
Max Factor Summer 2013 Wild Collection
Wild Shadow Pots – New – £6.99/ 27.00 Lei
- 05 Fervent Ivory
- 10 Ferocious Black
- 15 Vicious Purple
- 30 Turquoise Fury
- 50 Untamed Green
- 40 Fierce Pink
- 45 Sapphire Rage
- 55 Feral Brown
Wild Mega Volume Mascara – New – £4.99/ 36.00 Lei
Go over the top and build mega volume instantly for an extreme lash look using Max Factor’s NEW Wild Mega Volume Mascara: it’s set to take your lash look to a whole new level! This new mascara innovation from Max Factor instantly blackens and plumps up the look of every lash thanks to its fearless Amplifier brush. It features hollow, soft bristle fibres that load the formula onto the brush and its hourglass design has been specifically designed with a waist of shorter bristles to hold the formula; allowing it to be deposited onto the lash base instantly, for super quick volume building. The rounded tip has been engineered with longer bristles, serving as a defining zone – so volume is stretched up and out from root to tip, for a fiercely amplified effect. The result is up to x3 more volume* for high-impact; high-drama ‘look at me’ lashes instantly – day or night.
Wild Shadow Pencil – New – £5.99/ 36.00 Lei
- #10 Fierce Lime
- #05 Caramel Rage
- #40 Brazen Gold
- #20 Untamed Pink
- Savage Silver
- Ferocious White
- Blue Ice Flury
- Bold Sapphire
- Vicious Moss
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