Shu Uemura Summer 2013 Eye-Conic 30th Anniversary Collection – Info & Photos

Hello sweeties!

Shu Uemura Summer 2013 Eye-Conic Collection will be released next month as a tribute for the 30th anniversary of its Omotesando boutique and for Shu Uemura’s firs mode makeup collection Flaggy.. The inspiration for this collection was the “iconic girl” which turned heads with her charm when she walked by. Since the ’60s trend is coming back the shades for this season are pink, orange, blue and green for the eye makeup while lips are painted in vibrant colors of pink and orange.



Japan Launch Date – 1 June 2013

Find out more about this collection right after the jump.

Shu Uemura Summer 2013 Eye-Conic Collection

Triple Color Eyeshadow Palette – New & Limited Edition

There will be 5 palettes available each one featuring 3 eyeshadow colors one of them with a sparkling finish.

Lasting Soft Gel Pencil

This retractable eyeliner pencil will be available in 2 colors.

Duo Cheek Color – Limited Edition

There will be two sets available, one in pink and the other one in orange both featuring 2 shades with a pearl and matte finish.

Lipstick – New shades

The soft and smooth lipstick will be available in 6 new colors.

False Eyelashes – New

  • Rainbow Sensation

Mini False Eyelashes – New

These mini fake eyelashes will be decorated will colorful stones.

Enjoy more photos…








  1. Those palettes are really cute. I love those 60s color combos. Also interested in the retractable gel pencil. Are the shades black & brown, or other colors?? Shu Uemura has gotten more difficult to find in the U.S. There used to be Shu U stores in NYC & Boston, but they disappeared. Sad. But I will look for these! Thanks for the info 🙂

    • Hi Allison! These are all the photos I have but I’m hopping for some brown shades too. Shu is not even available in my country and that’s so sad. I purchase my products only when I travel to other European countries.

  2. The eyeshadows are beautiful! The combinations are nice but except for the purple, a little on the light side for me. Curious about the lipsticks since I’ve never tried Shu Uemura.

    • I never tried Shu lipsticks either, I’m more of a fan of their skincare products as I own a couple myself which I purchased from Italy last time I went there. The prices are kind of high for me though.

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