MAC Cosmetics presents the new Matchmaster Shade Intelligence Compact Foundation, which will be joining the permanent range with 12 shades and a brand new foundation brush.
Who doesn’t want a foundation to look as real as their skin tone? Thanks to our new Matchmaster Shade Intelligence Compact, it can. Its innovative cushion and sheer liquid formula lends true-to-life shade perfection and coverage, while letting your natural skin show through. A cutting-edge delivery system allows the formula to be released in a superfine layer, providing a natural finish and sheer to medium buildable coverage. Launching with a spectrum of 12 light to deep dark shades, and debuting with the new 197SH Duo Fibre Square Brush and Matchmaster Concealer.
U.S. Launch Date – Now @maccosmetics.com | 26 December 2015 in Stores Continue Reading
Have you seen the new MAC Susanne Bartsch Collection? It’s exclusively available online now so take a look.
“Since the 1980s, famed nightlife icon Susanne Bartsch has been known for her elaborate, outlandish and extraordinary fêtes for designers, celebrities and partygoers alike. Three decades later, her events continue to attract New York’s beautiful, strange and eccentric. Now, a collaboration that harnesses the unique world of Bartsch into two fantastical false lashes.”
U.S. Launch Date – Now online @maccosmetics.com Continue Reading
For the new One Night in Marrakesh collection, BeYu travels to a dazzling and mysterious place for extraordinary moments. Marrakesh resembles a fairy-tale location out of 1001 nights and is the new hot-spot travel destination.
Every corner of the city hides a mystery: pulsating markets, hidden courtyards and trendy lounge terraces that invite you to dream. This magic is especially reflected in the eyes of the Arab women. Expression and depth define this eye make-up. The mysterious atmosphere of this Arabian city has inspired BeYu to create the new collection One Night in Marrakesh.
International Launch Date – Now at Douglas perfumeries and online @douglas.de Continue Reading
MAC Cosmetics announced their upcoming capsule Maximized Collection for winter 2015 which contains only two products. In order to maximize your lashes, MAC introduces the new MAC False Lashes Maximizer, a new eyelash treatment that works like a primer to enhance your lashes and maintain that glossy super dark color of the False Lashes Extreme Black Mascara for hours.
“Pump up your mascara! We carry the False Lashes Maximizer one, a new treatment for eyelashes, which maintains, primed and enhanced. The innovative primer wraps each lash in nourishing ingredients that help to make your lashes lush and look intense, before to applying your mascara. It is a hidden super power? The ultra-compacted formula in combination with the plush-’em-up process of the unique, dual-great brush is responsible for a look of trendy wrong, but real looks. “
International Launch Date – 1 December 2015 in Stores | 25 November 2015 online Continue Reading
High impact eyes are just a stroke away. M·A·C’s new Fluidline Eye Liner combines your favourite pigmented liner with the versatility of a pen for vivid colour that glides across the lid like liquid ink. The applicator’s ultra fine tip provides a sleek, high-intensity line that’s smudge-resistant and dries quickly to a bold matte finish. Like calligraphy for your eyes.
U.S. Launch Date – 27 November 2015 at MACY’s | 10 December 2015 @maccosmetics.com and Nordstrom, Bloomingdale’s, Dillard’s Continue Reading
MAC Hugs & Kisses Collection comes just after the holiday season and it contains only lip products, those adorable Huggable Lipsticks that were released in U.S. a while ago. Now the new MAC Huggable Lip Colors will become permanent but only for a limited time you can choose a pairing lip gloss color as well.
U.S. Launch Date – December 2015 at MAC Stores
Europe Launch Date – 31 December 2015 Continue Reading
This holiday season MAC launches a new limited edition lip shade, a Dita Von Teese‘s favorite and signature red lipstick.
Inspired by the launch of Dita Von Teese’s new book, Your Beauty Mark, her vivid red lipstick is the signature shade for the seductive spirit. Available exclusively online in select markets December 2015.
U.S. Launch Date – 9 December 2015 exclusive @maccosmetics.com
Europe Launch Date – December 2015
Austria Launch Date – 16 December 2015 exclusive @maccosmetics.at
Germany Launch Date – 17 December 2015 exclusive @maccosmetics.de Continue Reading
We had a first look at MAC Dark Desires Collection the other week and today I invite you to check out the promo and close-up photos.
UK Launch Date – December 2015 Continue Reading