Befinit GALifornia Blusher for Spring 2017

Hello beauties!

I definitely can’t look away from the new Benefit GALifornia Blusher, with that gorgeous sunshine patter and golden pink shades, which gives cheeks a warm glow. There’s definitely a story behind this blusher which was inspired by the California sunshine and its warm glowing rays.



U.S. Launch Date – 1 January 2017 Continue Reading

Benefit Majorette Blush & Bathina for Fall 2014

Hello beauties!

Meet the two new products that Benefit is launching at the beginning of fall 2014. The super cute Majorette Booster Blush and Bathina Just Confess, You’re Obsessed body mist which joined Benefit’s Bathina line and will continue to expand and feature new products in 2015.



International Launch Date – 30 August 2014

U.K. Launch Date – September 2014

Japan Launch Date – 1 September 2014 Continue Reading

Benefit They’re Real Push-Up Liner for Summer 2014

Hello beauties!

The biggest eyeliner launch even is happening this summer and comes from Benefit which presents its new They’re Real Push-Up Liner, a revolutionary eyeliner that took 5 years of research to finally be launched at its perfection. Benefit will also launch 2 complementary products like They’re Real Remover and They’re Real Mascara.



U.S. Launch Date – 27 June 2014 at Sephora and all Benefit counters

U.K. Launch Date – late June 2014 at Sephora Continue Reading

Benefit Lollitint Candy-Orchid Tinted Lip & Cheek Stain

Hello beauties!

Benefit launches a new product called Lollitint Candy-Orchid Tinted Lip & Cheek Stain which looks absolutely adorable.


Hello lolli! Our candy-orchid tint treats lips & cheeks to a “pop” of dreamy sweetness. It’s the flirtiest flush you can get from a bottle…and its smudge-proof, smooch-proof color lasts from A.M. to P.M. Talk about stain power!


Now Continue Reading

Benefit 2013 Hello Flawless Collection – Info & Photos

Hello beauties!

Benefit launched the Hello Flawless Collection featuring 3 new products to achieve that perfect makeup look.

Three steps to Forever Flawless! Our innovative PRO-long primer stick acts like a magnet to instantly lock on your foundation for 15 fresh & flawless hours!




Take a look at the products! Continue Reading

Benefit Spring 2013 Color Makeup Collection – Info & Photos

Hello sweeties!

The new Benefit Spring 2013 Color Collection features quite a large number of cream and powder eyeshadows all new shades and the new ultra plush lip gloss product.

Get all Deco’d out with our NEW color collection! These high-performing formulas give you a beautifully natural look, thanks to rich & wearable shades. The eye-catching custom packaging is inspired by the Art Deco design of San Francisco’s famous Golden Gate Bridge. It’s a must-see attraction.



International Launch Date – March 2013

Find out more about this collection right after the jump. Continue Reading

Benefit Spring 2013 Fake Up Hydrating Concealer – Sneak Peek

Hello beauties!

A few days ago I spotted on an Asian blog the new Benefit Spring 2013 Fake Up Hydrating Concealer. The new Crease control hydrating concealer comes in a tube and contains Vitamin E and silicon that can instantly cover up pores and fine lines leaving a smooth beautiful skin.


Japan Launch Date – March 2013

International Launch Date – TBA

Find out more right after the cut. Continue Reading

Benefit Holiday 2012 Gift Sets – Info & Photos

Hello sweeties!

Benefit has launched some pretty Holiday 2012 Gift Sets featuring lipgloss, eyeshadows, mascara and many more available in Limited Edition.


Now at Sephora and

Meet the new Christmas gift sets right after the jump. Continue Reading