Beyonce launches Heat Rush Perfume for Winter 2011

Hi Girls!

The famous singer Beyonce Knowles will launch a new fragrance for women called Heat Rush. Not even one year passed since she launched her first perfume Heat, a very sexy scent, who entered in the top 10 of overall women’s fragrances at launch.

Heat Rush is intended to be more of a daytime fragrance, young and fresh. The new fragrance will have a higher appeal to women between 18 to 24 years old, but Coty Beauty expects that even younger and older women  from 15 to 35 will buy the fragrance.


Official Launch Date – February 2011 Continue Reading

Beyonce Knowles & Temptu create Dereon Tattoo Collection – Fall 2010

Hi everyone!

Beyoncé Knowles and Tina Knowles, Deréon’s founder, creative director and designer are teaming up with Temptu (airbrush makeup firm) to create a collection of temporary tattoos under the Dereon label.

Tina Knowles declared:

With a Sixties-pinup-girl meets-futuristic-biker-chick theme, Beyoncé and I really wanted to give our Deréon fall 2010 campaign a tough edginess. We decided to invite Temptu to help us create custom body art for her to model with our fashions. The resulting images were so strong that we realized consumers might want to re-create the tattoos themselves.


The new tattoo collection will be launched on 1st November 2010 and will be available in a limited edition containing deluxe and basic packages. In U.S. and Canada they could be found @Sephora shops,, and

Check out more photos… Continue Reading