8 September 2017 was a hot day in the beauty world as Fenty Beauty by Rihanna Collection launched globally. I didn’t want to get into details until now, hoping the LIVE SWATCHES from Instagram were enough, but many of you asked me what’s my impression regarding this release. I let things cool down for a couple of days in the beauty world before posting this as I’m aware of the hype this launch created worldwide. The details of this collection were kept a secret until very close to the launch date. Rihanna threw a party before the collection went live online so I’m sure you’ve seen live videos posted by beauty influencers who were invited. We got to see the first swatches then, check out the packaging and find out more about the products but I know many were still shopping in the dark when the collection launched.
I went to the store on the launch day because I wanted to check the products in person and make swatches for you guys, but honestly I didn’t go there with the intention of shopping. Why is that? First of all even though I like the idea of magnetic packaging and it’s truly a cool feature, I didn’t really like the packaging of the products overall. This is just a matte of taste and I know there were so many who went crazy over this travel friendly packaging, but it’s not for me. Second of all, the collection is mostly focused on foundation, highlighters, contouring and match sticks which are not products that I’m buying pretty often. It was only one lip gloss and the color was so dupable that just didn’t get my attention. If there were more lip and eye products involved I might have got something just for the sake of reviewing.
Where to buy:
U.S. Launch Date – Now at Sephora
UK Launch Date – Now exclusively at Harvey Nichols
Singapore Launch Date – 8 September 2017 Continue Reading