Lancome Absolue Bx Makeup Liquid Foundation

Hello beauties!

Lancome introduces a new variety of shades for Absolue Bx Makeup Liquid Foundation SPF 18 which offers a moderate to full coverage and is ideal for dry skin types. Absolutely replenished skin is achieved with this Pro-xylane™ enriched formula that help restore essential moisture and skin tonicity.


U.S. Launch Date – Now at Neiman Marcus, Continue Reading

Shu Uemura Spring 2017 Petal Skin Fluid Foundation

Hello beauties!

February 2017 sees the launch of Shu Uemura Petal Skin Fluid Foundation which was inspired by a soft petal and a liquid foundation pursuing “skin’s beauty”. The secret of “petal skin technology” gives a transparent feeling while having a cover effect. It’s a light, undetectable foundation inspired by the No-Makeup Makeup trend which is perfect for everyday use. I’ve always been into light and natural coverage foundations so this one sounds like a dream, promising a fresh and natural glowing skin while it evens out your skin tone and covers your complexion with a silky veil without masking.


Japan Launch Date – 24 February 2017

International Launch Date – April 2017 Continue Reading

Givenchy Matissime Velvet Foundation Spring 2017

Hello lovelies!

Isis Bataglia is the new face for Givenchy Matissime Velvet Foundation launching later this spring. The campaign was shot by Ben Hassett. I don’t have to many details to share with you at this point but there will be several shades of Matissime Velvet Radiant Mat Foundation SPF 20 in a liquid formula as well as compact foundation matching shades.


International Launch Date – March 2017

Japan Launch Date – March 2017

Romania Launch Date – March 2017 Continue Reading

YSL Spring 2017 Touche Eclat Le Cushion

Hello pretties!

YSL presents as a newness for spring 2017, its brand new Touche Eclat Le Cushion. Combining the effect of the already famous Touche Eclat, this new cushion liquid foundation allows you to customize your desired coverage and radiance, while it promises up to 8 hours of beauty sleep on the go. 🙂



International Launch Date – Spring 2017 Continue Reading

Armani Power Fabric Foundation Spring 2017

Hello beauties!

Giorgio Armani introduces for spring 2017 the new Power Fabric Foundation. This is a brand new liquid foundation which offers SPF 25 and high coverage with a lightweight feel and natural finish that is suppose to feel like your second skin. I’ve rarely been in need of using a high coverage foundation but I surely like Giorgio Armani’s products, Luminous Silk Foundation (review, photos) being a favorite of mine. So I’m really curious how comfortable this new longwear high cover foundation will really feel.



International Launch Date – January 2017 Continue Reading

Discovering Numeric Proof Makeup Products

Hello beauties!

I’m happy to finally introduce Numeric Proof as a new brand on Chicprofile! I’ve known about this brand for a couple of years now but it is only recently that I’ve began to use their products and get more familiarized with what they are offering and especially how to use them correctly. Thanks to my friend and makeup artist Marian Tanase I’ve entered the beautiful world of Numeric Proof products and find out not only that we are talking about a french makeup brand created after two years of rigorous research but also that is a brand which offers products for professional high definition makeup. After long hours of talking about Numeric Proof makeup I understood why they are considered one of the most professional makeup brands out there and why it’s so important to know how to use the products correctly.


Where to buy:

Romania – Now

U.S. – Now at

France – Now at

UK – Now

International – (you can find here the availability for each country + online shops) Continue Reading

Estee Lauder Double Wear Cushion BB All Day Wear Liquid Compact

Hello pretties!

Estee Lauder introduces Double Wear Cushion BB All Day Wear Liquid Compact SPF 50, a lightweight, BB fresh, moisture-infused refillable cushion compact makeup with a lasting power designed for anyone who wants light, buildable coverage and a natural finish.



U.S. Launch Date – Now exclusively at Nordstrom and Continue Reading

Dior Spring 2017 Forever Perfect Cushion

Hello sweeties!

It surely seems that spring is the season when Dior launches new foundations. For spring 2017 Dior Forever Perfect Cushion will be joining Dior Diorskin Forever Collection (info, photos) that was released in the beginning of 2016. Back then Dior introduced Diorskin Forever Fluid Foundation in seven shades so next year the range gets expanded by four more: No.015, 025, 035 and 045.



International Launch Date – January 2017 Continue Reading