Shu Uemura Holiday 2017 Super Mario Bros Collection

Hello beauties!

Shu Uemura Super Mario Bros Holiday 2017 Collection created in partnership with Nintendo brings back some sweet memories and puts me into a nostalgic mood. Super Mario was one of the first computer games I played it as a teenager and I still remember the good times I had with my friends, changing places in front of the PC to enjoy the game. Now, after so many years, reading about Shu Uemura Super Mario Bros makeup collection just takes me back in time. The new collection will feature limited edition beauty products in vibrant shades inspired also by the Japanese culture. Enjoy more after the jump!


U.S. Launch Date – 1 November 2017 Continue Reading

Shu Uemura Ambush Summer 2017 Collection

Hello sweeties!

Shu Uemura teams up with the Japanese jewelry brand Ambush to release the new Stay Gold Summer 2017 Collection. YOON who works for Ambush has participated in creating the package design as well as the campaign visual. The collection will include 30 products, both makeup and skincare suitable for all skin types. I have a few photos waiting for you right after the jump and you can easily notice the gold package design and burst of colors. I believe the star product may be the new Eye Foil, which is a liquid eye shadow available in ten shades with one of them being limited edition.


Japan Launch Date – 26 April 2017

U.S. Launch Date – 1 May 2017 Continue Reading

Shu Uemura Spring 2017 Petal Skin Fluid Foundation

Hello beauties!

February 2017 sees the launch of Shu Uemura Petal Skin Fluid Foundation which was inspired by a soft petal and a liquid foundation pursuing “skin’s beauty”. The secret of “petal skin technology” gives a transparent feeling while having a cover effect. It’s a light, undetectable foundation inspired by the No-Makeup Makeup trend which is perfect for everyday use. I’ve always been into light and natural coverage foundations so this one sounds like a dream, promising a fresh and natural glowing skin while it evens out your skin tone and covers your complexion with a silky veil without masking.


Japan Launch Date – 24 February 2017

International Launch Date – April 2017 Continue Reading

Shu Uemura Spring 2017 Rouge Unlimited Supreme Matte, Lasting Soft Gel Pencil

Hello babes!

Apart from its Spring 2017 Play Date Collection (info, photos), Shu Uemura launched new products at the beginning of this month in Asia. I’m talking about the new range of lipsticks, Rouge Unlimited Supreme Matte with a comfort matte sensation, the kind of colors that you can dare to wear everyday, along with Lasting Soft Gel Pencil.


Japan Launch Date – 1 February 2017

U.S. Launch Date – Now Continue Reading

Shu Uemura Spring 2017 Play Date Collection

Hello sweeties!

I feel that Shu Uemura is taking us back on a childhood journey with the new Play Date Spring 2017 Collection. Remember that time when you’d go on a play dates and have such a great time with your friends? Well, next season is all about remembering the good times, but do not forget about those soft pastels and vivid pops of color, which are brought back to life into the new, limited edition spring palettes. I’d definitely enjoy a play date session with my friends, while scooping around my mom’s makeup and it would even get more interesting when we would switch locations and we could get a peek into other mom’s makeup collections for a change. Take a first look at the top three picks of Shu Uemura Play Date Collection right after the jump.



International Launch Date – 1 January 2017 at Shu Uemura counters Continue Reading

Shu Uemura Grapefruit Pink CR330 Rouge Unlimited Review, Swatches, Photos

Hello beauties!

I know you may not believe me but this is my first Shu Uemura lipstick. I’ve been blogging about this brand for years but the products are not available in many countries and they don’t ship internationally so it took me a while to get my hands on them. Shu Uemura Grapefruit Pink CR 330 Lipstick comes in a gorgeous color and I thank my friend Gio from for giving it to me. Everytime I traveled I managed to buy Shu Uemura skincare but I didn’t have any money left for the makeup as well.


Where to buy:

U.S. – Now

UK – Now at Selfridges

Shu Uemura Grapefruit Pink (CR 330) Rouge Unlimited ($30.00) is officially described as a medium grapefruit pink with warm undertones. It’s a light-medium grapefruit rose with slightly warm undertones and a wet, shiny finish. Continue Reading

Shu Uemura Cosmic Blossom Holiday 2016 Collection

Hello babes!

Here’s a first look at Shu Uemura Holiday 2016 Collection of makeup and skincare goodies. This collection was inspired by Takashi Murakami Flower that symbolizes love, hope and peace and represents the world of poetry and magic, loved by so many people. This time the flower is the image of a figure blooming in the night sky, and the new items bring out the women’s beauty.



Japan Launch Date – 1 November 2016 (First Part) | 16 November 2016 (Second Part) Continue Reading

Shu Uemura Color Atelier Fall 2016 Collection

Hello sweeties!

Shu Uemura announces that starting next month, new colors will be joining the range of their monochromatic eye shadow Color Atelier collection. There will be 21 colors inspired by the Cosmopolis “Tokyo” which represents the birthplace of the brand. The colors will be divided into different finishes such as matte, pearl, glitter, iridescent, metallic and satin. You can also choose to customize and create your own Shu Uemura palette as the eye shadows come individually and they can be placed into a four or six pan palette.


The palettes are not metallic as you can easily slide the eyeshadows between eachother as shown bellow. Have a closer look right after the jump.


Japan Launch Date – 1 July 2016 Continue Reading