Hello sweeties!
Estee Lauder will release in Autumn a new fragrance for women, Modern Muse Chic, a new edition of the original strong and confident Modern Muse (info/ photos) scent released last year. Earlier this year in the spring we enjoyed the fresh and sensual accords of Modern Muse Bow (info/ photos) edition and it seems that we’ll be again sniffing a new scent in a few months. Estee Lauder Modern Muse Chic campaign was photographed by Craig McDean and shows a stopping image of Estée Lauder Spokesmodel, Arizona Muse on the streets of New York City. A true style icon, Arizona is a statement of creativity.
A Modern Muse is strong, confident and an inspiration to others. And like all modern women, she is multi-dimensional. It is this intrinsic ability to express different facets of her personality which truly captures the essence of modern femininity.
Estée Lauder introduces Modern Muse Chic, a new fragrance inspired by the bold, daring, more creative side of a Modern Muse. Created to reflect the true style icon – it’s all about style on her own terms. Whether it’s a vintage clutch that perfectly accents her cocktail dress or strappy stilettos paired with a leather skirt, she’s a statement in style. This bold new facet of her personality is often conveyed through her fashion and accessories. Her philosophy – never ordinary, always feminine, bold when she wants to be. She’s a daring new Modern Muse.
Availability
U.S. Launch Date – beginning September 2014 at Estée Lauder counters nationwide and online @esteelauder.com
International Launch Date – September 2014 at Sephora, Douglas and local perfumeries
Estee Lauder Modern Muse Chic comes in same strong, tall luxurious glass bottle with soft rounded sides and a navy bow but this time with gold-toned studs and inspired by the iconic bow of Estee Lauder’s first fragrance, Youth Dew. Still a symbol of modern femininity the fragrance will be available as 3.4 oz / 100 ml Eau de Parfum for $100.00, 1.7 oz / 50 ml EDP for $80.00 and 1.0 oz / 30 ml EDP for $60.00.
Fragrance Concept
The fragrance captures the spirit of Modern Muse Chic with a Vivid Woody Floral scent. A unique contrast of sophisticated florals and succulent fruitiness juxtaposed against deep sultry woods captures the duality of her charismatic personality. This innovative “dual-impression” concept allows women to connect with the fragrance through two contrasting aspects:
- Vivid Florals Accord: This facet of the fragrance exudes her bold femininity. Jasmine Sambac is the centerpiece – it blends with vibrant florals of Tuberose Fir Abs and Stargazer Lilies, accented with succulent Juicy Plum and Davana, for an impression of vivid floralcy with attitude.
- Ebony Woods Accord: Her creativity and stylish individuality are expressed through a captivating combination of Cashmere Woods, Agarwood, Labdanum. An intense Patchouli Blend is at the core of the Ebony Woods Accord, creating a deep magnetism. The woods are enhanced with Suede Musks and Madagascar Vanilla SFE for an addictive and irresistible sensuality.
Have you purchased any of the previous editions of Modern Muse fragrance? Will you be adding the new Modern Muse Chic Eau de Parfum to your Estee Lauder fragrance collection?
